Public Relations Writing Strategies & Structures

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

ISBN:	9781305500006
Publisher:	Cengage Learning
Imprint:	Wadsworth
Published date:	31 Jan 2016
DEWEY:	659.2
DEWEY edition:	23
Language:	English
Number of pages:	384
Weight:	628g
Height:	235mm
Width:	187mm
Spine width:	16mm

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