Why Customers Leave (And How to Win Them Back)

In WHY CUSTOMERS LEAVE, popular customer experience and marketing speaker, David Avrin, makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customers' mindsets and expectations, illustrates the myriad ways that companies inadvertently drive customers and prospects into the arms of their competitors and offers a multitude of creative strategies and tactics to attract and retain new customers. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy and it is all of us."

ISBN:	9781632651518
Publisher:	RED WHEEL/WEISER
Imprint:	Career Press
Published date:	23 May 2019
DEWEY:	658.812
DEWEY edition:	23
Language:	English
Number of pages:	xx, 200
Weight:	444g
Height:	141mm
Width:	223mm
Spine width:	25mm

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