Marketing Rural Tourism Experience and Enterprise

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. Marketing Rural Tourism presents actor narratives to reveal nuances inherent in their practices and perceptions as they develop, support or oppose tourism in their locality. By focusing on actors' experience and enterprise involved in the ongoing production, consumption and marketing of rural landscapes for tourism, this book enables an insight into varied storylines that underlie the processes of place making. Academics in the area of marketing and tourism as well as development studies will appreciate the contribution this book will make to the wider marketing discourse that circulates about rural destinations. The book will also be a valuable resource to undergraduate students looking to incorporate fresh conceptual insights into their projects, as well as postgraduate students looking to apply newer approaches to conceptualising tourism or place marketing.

ISBN:	9781784710873
Publisher:	Edward Elgar Publishing
Imprint:	Edward Elgar Publishing
Published date:	30 Nov 2016
DEWEY:	338.4791
DEWEY edition:	23
Language:	English
Number of pages:	xiv, 180
Weight:	-1g
Height:	234mm
Width:	156mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: