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Mass Media Research An Introduction - Wadsworth Series in Mass Communication and Journalism
Publisher: Cengage Learning Inc
Author: Roger D. Wimmer
$91.75
Publisher:
Cengage Learning IncAuthor:
Roger D. Wimmer
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.
| ISBN: | 9781439083925 |
| Publisher: | Cengage Learning |
| Imprint: | Wadsworth |
| Published date: | 21 Apr 2010 |
| DEWEY: | 302.23072 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 464 |
| Weight: | 718g |
| Height: | 234mm |
| Width: | 187mm |
| Spine width: | 18mm |
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