Same Time, Same Station: Creating American Television, 1948-1961

Outstanding Academic Title for 2007, Choice MagazineEver wonder how American television came to be the much-derided, advertising-heavy home to reality programming, formulaic situation comedies, hapless men, and buxom, scantily clad women? Could it have been something different, focusing instead on culture, theater, and performing arts?In Same Time, Same Station, historian James L. Baughman takes readers behind the scenes of early broadcasting, examining corporate machinations that determined the future of television. Split into two camps-those who thought TV could meet and possibly raise the expectations of wealthier, better-educated post-war consumers and those who believed success meant mimicking the products of movie houses and radio-decision makers fought a battle of ideas that peaked in the 1950s, just as TV became a central facet of daily life for most Americans.Baughman's engagingly written account of the brief but contentious debate shows how the inner workings and outward actions of the major networks, advertisers, producers, writers, and entertainers ultimately made TV the primary forum for entertainment and information. The tale of television's founding years reveals a series of decisions that favored commercial success over cultural aspiration.

ISBN:	9780801879333
Publisher:	Johns Hopkins University Press
Imprint:	Johns Hopkins University Press
Published date:	26 Mar 2007
DEWEY:	384.550973
DEWEY edition:	22
Language:	English
Number of pages:	443
Weight:	771g
Height:	229mm
Width:	152mm
Spine width:	36mm

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