Typography and Motion Graphics The 'Reading-Image' - Routledge Studies in Media Theory and Practice

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

ISBN:	9780367029289
Publisher:	Taylor & Francis
Imprint:	Routledge
Published date:	27 Nov 2018
DEWEY:	791.4301
DEWEY edition:	23
Language:	English
Number of pages:	xi, 147
Weight:	338g
Height:	144mm
Width:	225mm
Spine width:	11mm

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