50 Business Classics Your Shortcut to the Most Important Ideas on Innovation, Management, and Strategy

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration. With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba. Here you'll find the texts and ideas that matter in:· Entrepreneurship· Leadership· Management· Strategy· Business history· Personal development· Technology and innovation Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

ISBN:	9781857886757
Publisher:	John Murray Press
Imprint:	Nicholas Brealey Publishing
Published date:	05 Apr 2018
DEWEY:	016.65
DEWEY edition:	23
Language:	English
Number of pages:	320
Weight:	398g
Height:	219mm
Width:	151mm
Spine width:	29mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: