The greatest challenge of any startup and growth company is the transition from an early stage startup to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture, from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of startups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage startup laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.
ISBN: | 9781635769005 |
Publisher: | Radius Book Group |
Imprint: | Radius Book Group |
Published date: | 03 May 2022 |
DEWEY: | 658.11 |
DEWEY edition: | 23 |
Language: | English |
Number of pages: | xii, 146 |
Weight: | 288g |
Height: | 148mm |
Width: | 225mm |
Spine width: | 23mm |