Binge TV The Rise and Impact of the Viewing Revolution

For the first 70 years of television, broadcasters dictated the terms of the viewing experience, deciding not only when the audience could watch but how much of a program they could enjoy. Binge-watching destroyed that model by placing control of the entertainment experience in the hands of the viewer. Yet its origin story remains largely untold. In this book, media scholar Emil Steiner chronicles the technological and cultural struggle between broadcasters and viewers, which reached a climax in the early 2010s with the emergence of streaming video platforms. Through extensive interviews and archival research, this groundbreaking project traces the history of binge-watching from its idiot box roots to the new normal of Peak TV. Along the way, Steiner exposes the news campaigns waged by disruptive technology companies that exploited a long-simmering, revolutionary narrative of viewer empowerment to take over the broadcast industry. Binge-watching, an individual's act of gaining control and losing control through the remote control, exposed a debate that had been raging since the first TV set was turned on--one that asks, "Who controls the story?"

ISBN:	9781476684079
Publisher:	McFarland
Imprint:	McFarland & Company, Inc., Publishers
Published date:	30 Oct 2022
DEWEY:	302.2345
DEWEY edition:	23
Language:	English
Number of pages:	277
Weight:	-1g
Height:	229mm
Width:	152mm
Spine width:	10mm

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