BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author-a noted expert on the topic-puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
ISBN: | 9781119689706 |
Publisher: | Wiley |
Imprint: | John Wiley & Sons, Inc. |
Published date: | 30 Apr 2021 |
DEWEY: | 658.4034 |
DEWEY edition: | 23 |
Language: | English |
Number of pages: | 384 |
Weight: | 686g |
Height: | 158mm |
Width: | 237mm |
Spine width: | 26mm |