Buying Buddha, Selling Rumi Orientalism and the Mystical Marketplace

From jewellery to meditation pillows to tourist retreats, religious traditions - especially those of the East - are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in the modern world, the 'mystical' and 'exotic' East promising a path to enlightenment and inner peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people's lives.

ISBN:	9781786077714
Publisher:	Oneworld Publications
Imprint:	Oneworld Academic
Published date:	06 Aug 2020
DEWEY:	294.3373
DEWEY edition:	23
Language:	English
Number of pages:	x, 306
Weight:	366g
Height:	224mm
Width:	146mm
Spine width:	29mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: