Copywriting for the Electronic Media A Practical Guide

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.

ISBN:	9780495411178
Publisher:	Cengage Learning
Imprint:	Wadsworth
Published date:	02 Feb 2008
Language:	English
Number of pages:	312
Weight:	700g
Height:	276mm
Width:	217mm
Spine width:	17mm

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