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Communication Skills for Business Professionals

$92.48

Publisher: Cambridge University Press

Author: Celeste Lawson

Communication Skills for Business Professionals, second edition, is a student-friendly introduction to effective communication in the workplace. Engagingly written, the text covers foundational topics such as audience, influence, channels, conflict and persuasion, before investigating more complex areas such as intercultural communication, virtual communication, researching in the era of 'fake news' and strategies for successful written communication. Taking a broad and current approach to concepts of communication and workplaces, Communication Skills for Business Professionals explores situations from virtual meetings between indie creatives, to speeches given by politicians, while still covering more traditional forms of professional communication, such as pitching to boards and memos. New pedagogical features such as skill builder class activities, margin definitions and links to online content make this book indispensable for teachers and students of communications alike.
ISBN: 9781108594417
Publisher: Cambridge University Press
Imprint: Cambridge University Press
Published date:
DEWEY: 658.45
DEWEY edition: 23
Language: English
Number of pages: xvii, 471
Weight: 1084g
Height: 255mm
Width: 190mm
Spine width: 22mm

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