From an Idea to Nike How Marketing Made Nike a Global Success - From an Idea To

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

ISBN:	9781328453631
Publisher:	HMH Books
Imprint:	Clarion Books
Published date:	12 Feb 2019
DEWEY:	338.4768536
DEWEY edition:	23
Language:	English
Number of pages:	128
Weight:	164g
Height:	134mm
Width:	192mm
Spine width:	19mm

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