Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
ISBN: | 9781933820576 |
Publisher: | Rosenfeld Media |
Imprint: | Rosenfeld Media |
Published date: | 25 Jul 2022 |
Language: | English |
Number of pages: | 240 |
Weight: | 454g |
Height: | 229mm |
Width: | 152mm |
Spine width: | 20mm |