Laws of UX Using Psychology to Design Better Products & Services

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.You'll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts's law, Jakob's law, and Hick's lawEthical implications of using psychology in designA framework for applying these principles

ISBN:	9781492055310
Publisher:	O'Reilly Media
Imprint:	O'Reilly
Published date:	12 May 2020
DEWEY:	004.21
DEWEY edition:	23
Language:	English
Sales rank:	44377
Number of pages:	x, 137
Weight:	294g
Height:	153mm
Width:	228mm
Spine width:	14mm

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