Managing Corporate Social Responsibility A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

ISBN:	9781444336450
Publisher:	Wiley
Imprint:	Wiley Blackwell
Published date:	02 Sep 2011
DEWEY:	658.408
DEWEY edition:	22
Language:	English
Number of pages:	200
Weight:	296g
Height:	228mm
Width:	154mm
Spine width:	11mm

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