McDonald's Behind the Arches

Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success. The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

ISBN:	9780553347593
Publisher:	Random House Publishing Group
Imprint:	Bantam Books
Published date:	01 Jul 1995
DEWEY:	338.7616479573
DEWEY edition:	20
Language:	English
Number of pages:	486
Weight:	500g
Height:	230mm
Width:	155mm
Spine width:	34mm

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