Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.
ISBN: | 9780025377424 |
Publisher: | Wiley |
Imprint: | Audel |
Published date: | 01 Jan 1994 |
DEWEY: | 745.50688 |
DEWEY edition: | 20 |
Language: | English |
Weight: | 494g |
Height: | 213mm |
Width: | 138mm |
Spine width: | 23mm |