Proving Your Library's Value Persuasive, Organized, and Memorable Messaging - A United for Libraries Action Planner

You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you'll learn how to use The E's of Libraries® (Education, Employment, Entrepreneurship, Empowerment, and Engagement) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how touse language designed to win over stakeholders, funders, and partners;craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; andcreate presentations and other materials tailored to any audience based on the sample documents included.This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.

ISBN:	9780838947418
Publisher:	American Library Association
Imprint:	ALA Editions
Published date:	30 Aug 2020
DEWEY:	021.7
DEWEY edition:	23
Language:	English
Number of pages:	vi, 57
Weight:	172g
Height:	216mm
Width:	280mm
Spine width:	7mm

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