Public Relations Writing and Media Techniques - Pearson Custom Library

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

ISBN:	9781292040738
Publisher:	Pearson Education
Imprint:	Pearson
Published date:	01 Nov 2013
DEWEY:	659.2
DEWEY edition:	23
Language:	English
Number of pages:	ii, 462
Weight:	1170g
Height:	214mm
Width:	276mm
Spine width:	15mm

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