Kicking Center Gender and the Selling of Women's Professional Soccer

Girls and young women participate in soccer at record levels and the Women's National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. In Kicking Center, Rachel Allison investigates a women's soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women's soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men's territory.

ISBN:	9780813586779
Publisher:	Rutgers University Press
Imprint:	Rutgers University Press
Published date:	30 Sep 2018
Language:	English
Number of pages:	220
Weight:	292g
Height:	154mm
Width:	229mm
Spine width:	13mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: