The Cosmic Zoom Scale, Knowledge, and Mediation

In The Powers of Ten by Charles and Ray Eames, a view of two people enjoying a picnic zooms up and away to show their surroundings, moving progressively farther into space, then zooms back in for a close-up of the hand of the picnicker, travelling deep into the microscopic realm. This is one of the most iconic examples of the "cosmic zoom," a trope that has influenced countless media forms over the past seventy years. Horton uses the cosmic zoom as a starting point to develop a cross-disciplinary theory of scale as mediated difference. He considers the origins of our notions of scale, how scalar mediation functions differently in analog and digital modes, and how cosmic zoom media has influenced scientific and popular views of the world. Analyzing literature, film, digital media, and database history, Horton establishes a much-needed framework for thinking about scale across multiple domains and disciplines.

ISBN:	9780226742304
Publisher:	University of Chicago Press
Imprint:	The University of Chicago Press
Published date:	23 Jul 2021
DEWEY:	121.34
DEWEY edition:	23
Language:	English
Number of pages:	262
Weight:	542g
Height:	158mm
Width:	235mm
Spine width:	24mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: