The Customer Education Playbook How Leading Companies Engage, Convert, and Retain Customers

Deliver maximum value to customers and clients with this blueprint to customer success  In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.   In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:  Learn why you should prioritize customer learning and invest in customer training and education  Discover how to create a detailed customer success and retention plan that emphasizes delivered value  Determine how to implement a learning strategy that maximizes and scales lifetime customer value  Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. 

ISBN:	9781119822509
Publisher:	Wiley
Imprint:	John Wiley & Sons, Inc.
Published date:	23 May 2022
DEWEY:	658.812
DEWEY edition:	23
Language:	English
Number of pages:	240
Weight:	420g
Height:	161mm
Width:	238mm
Spine width:	26mm

Write a review

Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: