Writing Copy for Dummies

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

ISBN:	9780764569692
Publisher:	Wiley
Imprint:	For Dummies
Published date:	29 Oct 2004
DEWEY:	659.132
DEWEY edition:	22
Language:	English
Number of pages:	361
Weight:	736g
Height:	233mm
Width:	189mm
Spine width:	21mm

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